How to Grow Your Real Estate Business – IT Strategy and Consultation
Of all industries, public or private, housing has to be the most discussed market in modern times. There are as many books on the topic as there are homes to be sold. Today’s blog (and podcast)are dedicated to growing your business of selling homes and real estate.
If you are in the mortgage business, your job has changed significantly over the last decade. How you sell and how you prospect have evolved dramatically. We are tackling a few problems we see in that vertical and how we can help.
- “Oh, I didn’t think to call you…” — How many times have you heard this from a new homeowner? It’s extremely hard to be persistent. You can meet and greet, show and tell, wine and dine until the cows come home. Your business depends on you being in the forefront of a perspective buyers mind when they start their search. Today’s top real estate operations are fast becoming the most in-the-know vocal local celebrities. Your customers are buying the neighborhood. They are buying the shortened morning commute. They are interested in how much time this dwelling will add to their life. If you are publicly presenting the surrounding area as your social club, buyers will identify you as the one in-charge. Getting out of obscurity with your audience takes persistence and quality information. How are you getting your buyers interested in the neighborhood? What would you recommend as the best night-out, the best bar, the best day care? How are you helping this decision-making process?
- Should I develop an App? — I get this question from new agents every week. For some reason it’s a logical first step. How will an App make me (the buyer) convinced of your sincerity? The modern consumer is informed as much as they want to be. They are however, excited for the opportunity to connect and express themselves. You should develop a spotlight. Something public that highlights your prospects good decision. Something about them that is meaningful and sincere. Add it to your Instagram story and geo-tag the house they’re interested in. Take that photo and send it in a Welcome Home frame the next day. Get them engaged in the idea by putting them into the future. These are experiences that take root. They come from the heart and belong one-on-one.
- Staging — do you have 649 pictures of each property you show to your prospect? Maybe online, where you can link them up and hope they don’t quit on clicking before they get to the luxurious basement? Time is the element here. It’s precious and this isn’t saving me any. Check out these agents work and see how a 30 second video changes your engagement.
Each home is unique. Just like your buyers. Matching a perfect pair is tough sometimes and the journey can be cold. Having the infrastructure to support your efforts is paramount.
Are you able to work from a home in the field? How quickly are you able to respond to a prospect?
When a new listing opportunity shows itself, how long before you can have it recorded, photographed and engaged online?
Is your online communication professional? Have you purchased your domain name? Is that on the end of your @email.com address?
Our staff of Solution Advocates are grateful to guide anyone through this decision and sourcing process. Please contact us today at 804–521–7660 or sales@codebluetechnology.com
This Blog is written by Michael Bergamo — Senior Technologist and Brand Advocate at CodeBlue Technology